Sometimes your advertising need to evoke emotion or present pictures that don’t make a lot of sense when you compare them to the rest of the world. This is one of those ads for me. It came to me like a dream and when I saw what it could be, I couldn’t let it go. At some point, I’m going to have a poster made of it. The client thought it was a little too out there to qualify for real publication, but it is one of the most creative designs I have ever done. And most people, when they see it, don’t know whether the ad is serious or not. And they’re right to wonder.